Don't Let Good Leads Go To Waste
Filling your sales funnel with quality leads and prospects is definitely an important part of making sales and growing your business, but not as important as you might think. Without a good system for tracking your contacts and helping you follow up with your leads, it doesn't matter how many leads you have, because most of them will slip through the cracks and never go anywhere.
Personally I'd much rather have a few qualified leads and a killer follow up system, to ensure that as many of those leads as possible become customers or distributors.
Before you write your prospect list and certainly before you ever consider buying a lead, you should get a system set up where you can enter your leads names and track all the calls, appointments, and emails you have with your leads, as well schedule your follow up activities.
Lets face it, no matter how amazing your product, or how revolutionary your compensation plan, most people aren't going to buy your product or sign up for your company the first time you talk to them. However, lots of people won't give you a straight “no” right away either. That's why it's so important to create a follow up plan for your leads.
Ultimately you want to get either a “yes” or a “no” from each of your leads. For some people, that may take months and for others it may only take a few days. Having a plan for how you intend to follow up with your leads and a system to keep track of where everyone is in your plan will have a huge impact on the number of sales you make.
When looking for a good system to track your follow up with your leads, look for something that is easy to use and something that will allow you to automate some of your follow up to save you time. While there are several tools available that specialize in one thing like email, contact management or sending email to large lists of people, you will save a lot of money and time if you choose one system that can take care of lots of those things in one place.
Finally, at the end of the day you actually have to take action. Your system should be simple and easy to use, and prompt you to take action. Find something that works, and make sure to consistently and continually follow-up. As they say, ‘The fortune is in the follow-up.'
Alan Smith – CEO